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Webinar "Humans at Play: Skills, Tech & Demand in the Booming Creative & Gaming Industries"

July 2 | 10:00 11:00 Central European Time

The Bulgarian gaming industry is experiencing exciting growth, and understanding its position within the European landscape is crucial for investors, startups, and creative professionals.

Join our insightful webinar "Humans at Play: Skills, Tech & Demand in the Booming Creative & Gaming Industries" and gain valuable insights from a comprehensive research project encompassing over 1200 participants!

What you'll learn:

  • Gain insights from a comprehensive study (1200+ participants) on the Bulgarian Gaming Industry and its connection to the broader Creative & Cultural landscape;
  • Understand the business and social impact of gaming in Bulgaria and Europe;
  • Identify key skills needed for success in the creative and gaming industries;
  • What motivates and demotivates professionals in the field;
  • The current level of technology used in the cultural and art sector;
  • Gain valuable data on popular game genres and emerging trends shaping the industry.

The event is suitable for:

  • Investors with interests in creative and creative industries;
  • Start-ups;
  • Professionals working in the field of creative and creative industries;
  • Representatives of businesses in KTI;
  • Business supporting organizations in the field of ICT;


Petya Koleva

Dr Petya Koleva is a European expert based in Sofia, founder of the research and consultancy company Intercultura Consult (2004), specialised in innovation for the arts and creative sectors. Team leader and researcher for the Humans at Play: Creators and Users project focusing on the video game industry. Over the last 3 years leading microinubators for innovation the CCI sectors; offered key expertise in regional Eastern, Northern, SouthEastEuropean focus on CCIs; is author of analytical report "Collaboration and Innovation Analytical Study on the Northern Dimension Countries“ covering opportunities, practices and innovation policy of the NDPC, 2021. Since 2004 is an expert and vice-chair for the Research Executive Agency and to the European Education and Culture Executive Agency of the European Commission as well as sector specific expert in (e.g. Cultural heritage) EU policy and innovation initiatives for the cultural and creative sectors.

Milena Berbenkova

Milena Berbenkova is an audience analysis and development specialist. She coordinated the activities of Intercultura Consult's project "Reconnect: Audiences and Cultural Content in the Digital Environment" and is now a manager of “Time Perspectives: Long-term Benefits of the Culture - Audience Relationship”, both supported by the Bulgarian National "Culture" Fund. At the end of 2021 she worked on the overview of the Bulgarian gaming industry. Milena has been involved in several audience research projects for cultural organisations in Bulgaria over the last four years and initiated the research on creatives and on audiences with regard to the global pandemic transformation of needs.

Whether you're an investor, a startup founder, or a creative professional, this webinar will equip you with the knowledge and data to make informed decisions and thrive in the dynamic world of play.

Official language of the event will be English.

Register for the webinar

Privacy Policy

The webinar is hosted by BIC INNOBRIDGE and is part of SPECTRA project which aims to foster and nurture interconnected ecosystems within the creative industries.

free of charge

BIC Innobridge

+359 (0)82 825 875

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