DALL·E 2025 01 16 11.59.12 An inspiring and modern illustration representing the mindset of young people towards work without text. The image features diverse young professionals

Young people's attitudes towards work: What are today's young talents looking for?

Young people represent 40% of the workforce, and their preferences are shaping the future of the job market. For companies looking to attract and retain talent, understanding the attitudes and expectations of this generation is critical.

According to national representative survey, conducted by H4H Solutions and Global Metrics in November 2024, young people between the ages of 15 and 34 have clear priorities when looking for a job. Among them, the requirement for respect for employees (56% from men) and the need for a team and friendly work environment (69% from women) dominate.

What motivates young people?

Work-life balance

For young professionals from Generation Z and millennials, work-life balance is essential. They are looking for jobs that not only provide them with financial stability but also allow them to grow as individuals. Companies that offer flexible working hours, remote work options, and health and wellness programs are becoming more attractive to the new generation of employees.

Young people value free time and the opportunity for personal development. They seek a professional environment that supports their creativity and provides learning opportunities. Employers who create a culture of respect and recognition earn the loyalty of their young employees.

Awareness of meaning and contribution

In addition to flexibility, the new generation of workers is looking for work that is meaningful. They are motivated not only by the salary, but also by the opportunity to contribute to society. Social responsibility and sustainable development are important criteria for choosing a workplace. Young people who believe that their work brings real change are more engaged and productive.

Entrepreneurship and innovation are another aspect of their interest. More and more young people are turning to startups and innovative companies that offer innovative solutions to global challenges. They are not afraid to take risks and are looking for work that broadens their horizons.

Skills development and adaptation

Young professionals understand the importance of continuous learning. In a rapidly changing job market, the ability to adapt and develop new skills is key. Companies that invest in training and provide platforms for professional development are more competitive in attracting young talent.

Online courses, mentoring programs, and internal training are just some of the ways employers can retain and motivate young people. The opportunity for growth and career development is becoming a significant factor in their engagement and satisfaction.

How to inspire young generations

To attract and retain young employees, businesses need to create an environment where they can realize their potential. Mutual respect, transparent communication, and a culture of recognition are the foundations of a successful partnership between employers and young professionals. Young people seek authenticity – they want to work with leaders who share their values and demonstrate commitment to society.

Conclusions for employers

Success in attracting and retaining young talent requires a strategic approach that combines adequate rewards with a culture of open communication and support. In an era where trust is the new currency in the workplace, employers must invest in building sustainable and transparent relationships with their teams.

BIC Innobridge believes that understanding the mindsets of young people is key to creating successful and innovative business ecosystems. That is why we offer a range of learning and development opportunities aimed at young professionals and companies looking to build modern, dynamic and engaging work environments.

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